Sammy Hagar and Guy Fieri founded Santo Tequila on what matters most—friendship, hard work, and a passion for staying true.
Friends and founders Sammy Hagar and Guy Fieri built their own success on artistry, hard work, and going all the way every day, putting their heart and soul into everything they do—and then some.
Sammy grew up the son of farmers. As a boy, he picked fruit under the hot California sun, saving up forty dollars to buy his first guitar. This union of hard work, gumption, and an innate craving for music laid the foundation of a life spent rocking concert stadiums and building a tequila empire.
In Sammy, Guy Fieri found a kindred spirit. Guy also spent his youth in California, selling pretzels and washing dishes to fund a trip to France, where he forged a passion for the culinary arts. His drive to discover and create has culminated in his brand of audacity and in-your-face flavor that’s become ever-present.
This uncompromising spirit lives on in Santo Tequila. At the historic El Viejito Distillery, Sammy and Guy have put tradition to work, tapping into the soul of Old Mexico. The result is an ultra-premium tequila that stays true to its roots. Born from the sacred Blue Weber agave. Nurtured with craftsmanship and care. No shortcuts. No added anything. Nothing to hide. Just the fullest, finest expression of agave flavor—turned all the way up.
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